So I saw this yesterday afternoon and was alternately repulsed and intrigued. On one hand, I love to try disgusting new fast food items. On the other hand, its KFC, and we have had a tumultuous relationship to say the least.
The Double Down consists of bacon, cheese and "Colonel's Sauce" sandwiched between two fried chicken patties. Why the hell not?
I for one applaud KFC's approach here. They have basically taken a page from Hardee's book and realized that Americans really don't give a shit about what they put in our bodies and decided to profit from it. More power to them.
I'm sure we'll see news stories about giant people who only eat Double Downs. Or human interest pieces about fat couples that met in line at KFC while waiting for these delicious, fried time bombs. I'm sure there will also be critics of this new item lambasting the chain for offering such a nutrient-devoid creation. At the very least it will make for some interesting TV.
Will I try one? Maybe. Like I said, KFC and I are not on the best of terms. If I do get one, I need to make sure my schedule for the rest of the day is clear and that I am home. Inevitably, each KFC meals is followed up by some homemade chocolate pudding, if you catch my meaning.
I will say one thing: the Double Down is no Monster Burger. If I'm going to go down, I'd like to go down eating one of those.
I really like the ad campaign they went with.
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When a consumer's first reaction is disbelief you are on the right track.
It's low carb too.... we are going to be soooooo skinny.
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